Monday, 9 May 2011

My Mumpreneur of the Month: Eve Bell from Baba+Boo

1. Can you quickly introduce yourself to our readers?

Hi, my name is Eve and I am mum to Seth and Louisa, wife and owner of Baba+Boo – the names I use for my babies!

2. When and why did you decide you decide to become your own boss?

It happened organically really. I had the children in quick succession and I had decided to be a stay at home mum. I like to always look for clothing that is unique but it was also expensive, so with two children, it just wasn’t an option. I used to be a buyer before I had the children, so I started sourcing funky products that were that little different to the high street and it all took off from there.
Also, when Louisa was 4 months old, we found money was really tight, so I looked into using reusable nappies for her and thought they were really expensive to start with. I did a bit of research and I realised that there was a need for affordable cloth nappies but with no compromise in quality and performance. Baba+Boo nappies are now becoming a really popular brand of nappies and have continuous rave reviews.

3. What sort of products to you produce and sell? And which one is your absolute favourite?

I sell funky clothing+shoes, my own brand of reusable nappies, shoes and potty training pants. I source some items for the boutique but my dream is that one day, they will all be my own design! I absolutely love my nappies and all the fabrics but if I have an absolute favourite it has to be my Moo Cow Leather Baby Shoes. Just wish I’d had these when my little man was smaller. He loved all things cow!

4. How do you juggle being a successful business woman and a mum and wife?

Hmmmm, not very well most of the time! I am getting better at it though! I have a fantastic husband who helps me with the children and then when they have gone to bed, he’s been everything to post boy, stock controller and general skivvy! I try to not work in the day when the children are with me and work away at night until all hours in the morning! Its hard sometimes because I feel guilty when I can hear all the fun downstairs and I am sat in upstairs working. I think guilt plays a part in every mum’s life though!

5. Is there anything you wish you'd known before becoming a mumpreneur or wish you'd done differently?

I wish I’d known what a roller-coaster of a ride it is when you have your own business. There have been some great highs and also some lows but I have found that some good has always come of them, and make my business that bit stronger. It’s like being a school…I learn something new every day, which I love!
6. What do you love most about your job and what are your plans for the future?

I love being part of the campaign to get cloth nappies into the mainstream. Also, I have met some amazing people, who are just happy to help me with my business because they want to, for no gain. The generosity of some mums I have met since I started my business has amazed me. With regards to the future, its my dream that I can help real nappies become fashionable and I think that placing them amongst beautiful clothes for children is a good starting point. I have some new designs of clothing in the pipeline..I have a lot of things in my head which I want to do. I’m sure they will happen…when I find some extra hours in the day!

If you love the sound of Baba + Boo, pop around tomorrow for this month's Mumpreneur of the Month giveaway.

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